Fractional Sales Director
Fractional Sales Director
Fractional Sales Director
Embedded fractional commercial leadership minimizes full-time overhead while driving commercial growth in the football industry. We focus on developing the team, owning the numbers, and effectively managing budgets. From Go-To-Market planning to pipeline and CRM discipline, alongside KPIs and performance management, we ensure Leadership A
Embedded fractional commercial leadership minimizes full-time overhead while driving commercial growth in the football industry. We focus on developing the team, owning the numbers, and effectively managing budgets. From Go-To-Market planning to pipeline and CRM discipline, alongside KPIs and performance management, we ensure Leadership Alignment and create the best possible platform to achieve results through a strategic teamwear approach.
Commercial Licensing
Fractional Sales Director
Fractional Sales Director
With over 50 partnerships as a technical kit supplier across the football industry, cricket, rugby league, and rugby union throughout the UK and Europe, we leverage our football industry expertise to drive commercial growth. We have successfully negotiated official ball partnerships with premier organizations such as the Premier League, E
With over 50 partnerships as a technical kit supplier across the football industry, cricket, rugby league, and rugby union throughout the UK and Europe, we leverage our football industry expertise to drive commercial growth. We have successfully negotiated official ball partnerships with premier organizations such as the Premier League, EFL, SPFL, and SWPL. Our approach includes offering fractional commercial leadership, ensuring Leadership Alignment between Clubs, Leagues, Brands, and Suppliers, while also enhancing teamwear strategy.
Coaching & Mentoring
Fractional Sales Director
Coaching & Mentoring
One-to-one coaching for individuals looking to enhance their career in commercial and sales leadership within the football industry. This guidance focuses on developing football industry expertise and fostering commercial growth through effective Leadership Alignment and tailored teamwear strategies, while also offering fractional commercial leadership support.
About Russ
25 years working in football's commercial space on both sides of the table - clubs, brands and licensees.
Russ has held senior roles in global organisations, working at pace, managing complexity and delivering growth in highly competitive environments.
What sets Russ apart is his practical, hands on, approach - focusing on what actually works.
Russ works closely with leadership teams as a trusted commercial partner. He brings objectivity, energy and momentum - challenging and supporting where it matters most with aim to create sustainable commercial impact and leave teams better equipped for the future.
