
Led by our Founder, Russ Thomas, a seasoned commercial sports consultant with over 25 years of experience in driving growth across the football business and performance categories, he has successfully led commercial teams on both sides of the table—club operations and rights holders, licensees, and brands. As a football specialist and fra
Led by our Founder, Russ Thomas, a seasoned commercial sports consultant with over 25 years of experience in driving growth across the football business and performance categories, he has successfully led commercial teams on both sides of the table—club operations and rights holders, licensees, and brands. As a football specialist and fractional commercial director, Russ brings invaluable expertise to the industry.

As a leading commercial sports consultant, we bring clarity, actionable insight, and commercial impact to every engagement in the football business. Our strength lies in combining deep industry understanding with practical solutions that deliver real results, positioning us as a football specialist and a fractional commercial director.

Excellence is intentional — it begins with a commitment to setting clear, ambitious standards and culminates in consistently delivering on those expectations. As a Commercial Sports Consultant, I believe it’s about raising the bar for ourselves, our teams, and our partners in the football business. Whether acting as a football specialist
Excellence is intentional — it begins with a commitment to setting clear, ambitious standards and culminates in consistently delivering on those expectations. As a Commercial Sports Consultant, I believe it’s about raising the bar for ourselves, our teams, and our partners in the football business. Whether acting as a football specialist or serving as a fractional commercial director, the focus remains on achieving excellence in every aspect.

Great strategy is only valuable when executed with clarity and discipline. As a leading Commercial Sports Consultant, we help football businesses transition from decision to action, ensuring momentum and measurable outcomes at every stage. Our expertise as a football specialist and fractional commercial director allows us to provide tailored strategies that drive results.
Experience. Expertise. Excellence. Execution.
russ@thomex.co.uk