
Led by our Founder, Russ Thomas, who possesses over 25 years of football industry expertise, he has a proven track record in driving commercial growth across various performance categories. Russ has successfully led commercial teams on both sides of the table—club operations and rights holders, licensees, and brands. As a specialist in fo
Led by our Founder, Russ Thomas, who possesses over 25 years of football industry expertise, he has a proven track record in driving commercial growth across various performance categories. Russ has successfully led commercial teams on both sides of the table—club operations and rights holders, licensees, and brands. As a specialist in football, he provides fractional commercial leadership, offering invaluable expertise and strategic insights, particularly in Leadership Alignment and teamwear strategy.

As a leading commercial sports consultant, we leverage our football industry expertise to provide clarity, actionable insights, and drive commercial growth in every engagement within the football business. Our strength lies in merging deep industry understanding with practical solutions that yield real results, establishing us as a provid
As a leading commercial sports consultant, we leverage our football industry expertise to provide clarity, actionable insights, and drive commercial growth in every engagement within the football business. Our strength lies in merging deep industry understanding with practical solutions that yield real results, establishing us as a provider of fractional commercial leadership and a football specialist. We emphasize Leadership Alignment and a strategic teamwear strategy to enhance success for our clients.

Excellence is intentional — it begins with a commitment to setting clear, ambitious standards and culminates in consistently delivering on those expectations. As a Commercial Sports Consultant with a focus on commercial growth, I believe it’s essential to raise the bar for ourselves, our teams, and our partners in the football industry. W
Excellence is intentional — it begins with a commitment to setting clear, ambitious standards and culminates in consistently delivering on those expectations. As a Commercial Sports Consultant with a focus on commercial growth, I believe it’s essential to raise the bar for ourselves, our teams, and our partners in the football industry. Whether acting as a football specialist or providing fractional commercial leadership, the emphasis remains on achieving excellence in every aspect, including Leadership Alignment and a strategic teamwear strategy.

Great strategy is only valuable when executed with clarity and discipline. As a leading Commercial Sports Consultant with deep football industry expertise, we facilitate the transition from decision to action for football businesses, ensuring momentum and measurable outcomes at every stage. Our fractional commercial leadership, combined w
Great strategy is only valuable when executed with clarity and discipline. As a leading Commercial Sports Consultant with deep football industry expertise, we facilitate the transition from decision to action for football businesses, ensuring momentum and measurable outcomes at every stage. Our fractional commercial leadership, combined with our knowledge as a football specialist, empowers us to deliver tailored strategies, including a robust teamwear strategy that drives commercial growth and delivers results while ensuring Leadership Alignment throughout the process.
Experience. Expertise. Excellence. Execution.
russ@thomex.co.uk