EXPERIENCE

Led by our Founder, Russ Thomas, with 25+ years driving growth across Football and Performance Categories leading commercial teams on both sides of the table - club operations and rights holders, licensees and brands

We bring clarity, actionable insight, and commercial impact to every engagement.

Our strength lies in combining deep industry understanding with practical solutions that deliver real results 

Excellence is intentional — it starts with setting clear, ambitious standards and ends with consistently delivering against them.

It’s about raising expectations for ourselves, our teams and our partners 

Great strategy is only valuable when it’s executed with clarity and discipline.

We help organisations move from decision to action, ensuring momentum and measurable outcomes at every stage.