Russ Thomas
Commercial Experience
Commercial Experience
Commercial Experience
Russ brings deep commercial experience built over more than two decades working across sport, brands, and partnerships. He has held senior roles within global organisations, working at pace, managing complexity, and delivering growth in highly competitive environments. This background means he understands the realities of modern commercia
Russ brings deep commercial experience built over more than two decades working across sport, brands, and partnerships. He has held senior roles within global organisations, working at pace, managing complexity, and delivering growth in highly competitive environments. This background means he understands the realities of modern commercial teams, from pressure on revenues to the need for clear priorities and fast decision making.
Practical Expertise
Commercial Experience
Commercial Experience
What sets Russ apart is his practical, hands-on approach. He focuses on what actually works, not theory for its own sake. By combining strategic thinking with real-world execution, Russ helps organisations simplify challenges, sharpen their offer, and build plans that can be implemented quickly and confidently. His work is rooted in clarity, accountability, and measurable outcomes
Trusted Partner
Commercial Experience
Trusted Partner
Russ works closely with leadership teams as a trusted commercial partner. He brings objectivity, energy, and momentum, challenging where needed and supporting where it matters most. Whether working with clubs, brands, or rights holders, his aim is always the same, to create sustainable commercial impact and leave teams better equipped for the future.